How I work

A birds-eye view of my web design process

Step 1: Initial Consultation

This is just a quick chat to get to know each other, discuss your project, make sure we're a good fit, and don't waste each other's time.

Step 2: Discovery & Project Roadmap

This is a series of in-depth meetings where I will gather and extract all of the information I need to develop a strategy for your business. I will dig deep to understand your business, your target market, and your competition. At the end of this process, I will present a project roadmap outlining the strategies and tactics that will work best to grow your business.

Step 3: Sitemap

I will create a visual outline of your website: what pages we need, how they will be connected, and what functionality will be present. This is a very high-level blueprint that makes it easy to see the overall structure and make sure we're all on the same page.

Step 4: Design

Honestly, this is the fun part where you start to really see your website take shape. I'll produce a mockup for a few key pages of your site, so we can find the right combination of layout, color, imagery, and typography to represent your brand and resonate with your target audience.

Step 5: Build & Deliver

I'll disappear for a few weeks while I bring everything together, fusing the sitemap with your design, writing code, building out all the different sections of your website, integrating with WordPress, and testing everything out. Once it's all ready to go, you'll get to take a sneak preview before we launch it to the rest of the world.

Step 6: Ongoing Marketing & Maintenance

Your website is finished. Now it's time to attract visitors. There are many different strategies for this, and the nature of your business will determine which strategies we should use. I offer ongoing monthly services designed to grow your traffic and increase leads and sales on your website (SEO, social media marketing, email newsletters, content marketing, paid advertising, and so on...) I also offer comprehensive website care plans to keep your website updated and secure.