Freezer and refrigerator rentals
Polar Leasing is a Fort Wayne-based company with the largest fleet of temporary refrigerators and freezers for rent in the United States. With over 50 depots nationwide, Polar Leasing can deliver a refrigeration unit anywhere in America and parts of Canada.
Before the redesign, the vast majority of leads from the site were simply asking about the cost of rental and whether Polar Leasing serviced a particular location. With this in mind, I redesigned the website with the following goals:
- Improve the content with more descriptive product pages
- Provide clear calls to action throughout the site
- Create a custom cost calculator to allow visitors to get an instant quote based on their zip code, location, and duration of their rental.
- Create a locations module for customers to find the nearest Polar Leasing depot
We expected that the number of leads would decrease, since customers could find the pricing on the website, but surprisingly the opposite has happened: The redesigned website has been generating three times as many leads as the previous design.