Portfolio

Some examples of my work and the results I have achieved


American Sealants, Inc.

This client’s previous website generated about 3 leads per YEAR. Their new website gets 3-5 leads per DAY, and they rank very well in Google for many sealant and adhesive related keywords. The company has recently moved to a much larger facility to handle all the new business.


Beastmaster Rodeo

I helped the owner of Beastmaster Rodeo take his business online. Previously he was driving around from rodeo to rodeo, selling gear out of the back of his truck. Within weeks of launching his website, he was ranking in the top 3 positions on Google for “rodeo gear”, and he now operates a very successful online business.


The Great American Spice Company

I helped move this client from a proprietary ecommerce system to a modern, hosted ecommerce platform, as well as updating them to a more clean and functional design. These changes resulted in 3x more sales, while also saving the client from nearly $100k in custom development work on their old platform.


The Herb Shoppe PDX

The Herb Shoppe teaches several classes per week on various natural medicine subjects. Their new website makes it easy to show their class schedule and purchase tickets, which has resulted in most classes selling out. In addition to upgrading their class system, I also built them a new online store that continues to grow every month, and has opened up a brand new sales channel separate from their physical retail presence.


LifeTouch Ministries & Counseling Center

During the Discovery process with LifeTouch, I uncovered an unusual fact. Counseling company websites aren’t very friendly or personable. Since counseling is a very personal process, I wanted to figure out a way to “humanize” the process. We developed a 5-part email series that website visitors can sign up for, which gently introduces them to the LifeTouch’s methods and personality. This process builds trust and confidence before the prospect even has to pick up the phone, and has resulted in many new clients for the company.


Polar Leasing

The #1 question people have when renting a walk-in cooler or freezer is “how much is this going to cost me?” The previous website didn’t answer this question, which resulted in a lot of wasted time and effort since the sales team had to deal with unqualified buyers who couldn’t afford what they offered. I build a live cost calculator that handled multiple factors including the customer’s location, and gave them an instant quote. The intention was to cut down on useless sales calls, but the results were surprising: leads tripled, and customers were more qualified, resulting in a double-win and a huge increase in revenue and productivity.


Salt Strong

I provided the technical expertise behind the scenes in building America’s fastest-growing website for saltwater fishing enthusiasts. In just over 18 months, we bootstrapped a business that attracted millions of visitors looking for online fishing tips and in-depth information. I also helped create the first online saltwater fishing tournament, which attracted thousands of participants every month and helped cement Salt Strong as the leading brand for saltwater fishing apparel.