Polar Leasing is a Fort Wayne-based company with the largest fleet of temporary refrigerators and freezers for rent in the United States. With over 50 depots nationwide, Polar Leasing can deliver a refrigeration unit anywhere in America and parts of Canada.
Before the redesign, the vast majority of leads from the site were simply asking about the cost of rental and whether Polar Leasing serviced a particular location. With this in mind, I redesigned the website with the following goals:
We expected that the number of leads would decrease, since customers could find the pricing on the website, but surprisingly the opposite has happened: The redesigned website has been generating three times as many leads as the previous design.